A kinetic typography experiment set to the soothing 'Poinciana' by Vulfpeck.
TIDE TO GO
The life of a college student is notoriously busy. In a society that craves convenience, Tide to Go pens should be a staple. These ads depict students struggling to carry around washing machines as if they were school supplies. The tagline 'the portable laundromat' suggests the Tide to Go pen as a useful and convenient alternative. These playful, vector illustrations would target back-to-school shoppers by appearing in magazines and web banners. These ads were runner-ups in Creative Quarterly Gallery 42.
There are a lot of perspectives and opinions on the topic of vaccines. Rather than choosing a particular stance and supporting it, Get Factsinated takes a neutral approach by acting as an informative campaign. This infographic video presents facts and situations suggesting what happens when people vaccinate, as well as what happens when they don't. This video received a Gold Award in 'New Talent Annual 2017' by Graphis.
FLYING FUR ANIMAL RESCUE
Flying Fur Animal Rescue is a non-profit dedicated to rescuing dogs from kill shelters, and flying them to a new home by plane. These GIFs were made to appear on the company's website, as well as their Facebook and Instagram. This series was produced at Kutztown University's DESIGNATHON, an event in which design students work for local non-profits over a 24 hour time frame.
Arcadify is a festival dedicated to all things old-school gaming. This single page event site is navigable via the on-screen directional pad which, when viewed on mobile, instantly resembles a Game Boy. Included is a filterable event lineup, promotional video, and enough floating blocks in 8-Bit space to capture the type of nostalgia Arcadify looks to engender.
BLAZE A TRAIL
A Collaboration with Sam Mickley
The Boeing Trailblazer program was created to inspire young girls to become interested and involved in the aerospace industry - an industry that is sufficiently lacking female representation. The bright color palette of the print ads and lighthearted music of the video were selected to attract a younger audience, who would then be directed to the microsite to learn more about the program. This video received a Silver Award in 'New Talent Annual 2016' by Graphis.
SILENCE AND MOTION
Set to the inspiring music of Nobuo Uematsu, this video is an exploration of visual storytelling and animation techniques using motion graphics. The pixelated artwork, as well as the use of only black and white, is meant to place the viewer in an abstract, digital fantasy, with all the charm of a retro computer game.
THE LAST MESONOXIAN BRAND IDENTITY
SCROLL TO ZOOM
The Last Mesonoxian is a fictional, alternative nightclub in downtown NYC that offers dancing, art, and meditation to encourage its patrons to embrace the start of a new day. A mysterious establishment such as this calls for mysterious and alluring branding. The logo resembles a question mark rising out of a pyramid with a crescent moon, alluding to the literal meaning of 'Mesonoxian', which pertains to the midnight hour. A slew of futuristic symbols can be found across the letterhead system, from the business cards to envelopes. The overall visual branding of the Last Mesonoxian is meant to invite patrons to experience a new way of clubbing.
This is a complete redesign, from user interface to experience, of the Stowe Ski Resort website. The purpose of this project was to simplify the process of booking ski trips and make a visually navigable website, making a fluid, hassle-free experience. Behind this redesign was a crucial process: from analyzing the original site's problems, researching competitor sites, to sketching wireframes, designing mockups, and ultimately coding the new website from scratch. The result is a visually-refined, user-friendly experience for booking ski trips on both desktop and mobile.